IHS Markit says the increasing popularity of time- and place-shifted content viewing is disrupting the media management industry. Global media management revenue is forecast to grow at a 5.9 per cent CAGR from 2015 to 2021. The fastest-growing regions during this time frame are Asia Pacific and South and Central America. Analysis Owing to myriad […]
“Goodbye broadcast, hello streaming” is the overwhelming response from a study about content and viewing habits produced by Qualtrics, an experience and insights company. Although the shift from broadcast television to on-demand streaming has been a talking point of media watchers for years, Qualtrics’ study has produced some surprising data points. Netflix is the Champ […]
YuMe, a partner for video advertising, in partnership with Isobar, a global digital agency; RLTY CHK, an immersive entertainment studio; and RetinadVR, an immersive media analytics platform, have released the results of a new virtual reality (VR) in-game advertising study. The study compared consumer responses to three forms of VR advertising — a pre-roll video […]
The new series of acclaimed drama Doctor Foster topped a strong month for BBC iPlayer to kick off the autumn schedule. The returning show was the most popular programme of the month, with the first episode seeing three million requests, and the four episodes shown in September seeing nine million requests in total. All five […]
BBC Research & Development has announced a five-year research partnership with eight UK Universities to unlock the potential of data in the media. The Data Science Research Partnership will be at the forefront of machine learning in the media industry, helping create a more personal BBC that can inform, educate and entertain in new ways. […]
Performance management company Nielsen is now offering the broadcast industry a syndicated solution to measure independently subscription-based streaming content. With the commercial release of Nielsen Subscription Video On Demand (SVoD) Content Ratings, eight major television networks and production studios, including A&E Networks, Disney-ABC, Lionsgate, NBCUniversal, Warner Brothers and others, have already signed on to subscribe […]
NFL Football has the most enthusiastic fan base by far, according to a study by Adobe and TDG. Using a 10-point scale, where 1 means “definitely not a fan” and 10 means “you’re a super fan”, respondents in the US were asked to rank their enthusiasm on a list of 15 sports. For NFL Football, […]
A new type of fan has emerged on Netflix, and they’re racing to be the first to finish shows such as Stranger Things, House of Cards, Fuller House and more. According to Netflix, streaming fast is a new status symbol. Netflix suggests that it has changed the way the world engages with stories – viewers […]
The FreeWheel Council for Premium Video has launched its The State of Unified Video: Today and Tomorrow report calling for a new cross-platform measurement solution for the premium video industry. The report – based on a research study with business intelligence specialists Advertiser Perceptions – questioned brand marketers, creative agencies and media agencies and looked […]
The booming Chinese market is set to ensure that 5G is quicker out of the starting blocks than any previous mobile technology, according to CCS Insight’s 5G forecast, published today. The forecast predicts that 5G connections will reach 1 billion worldwide in mid-2023, taking less time than 4G to reach this milestone. As early as […]