The Interactive Advertising Bureau (IAB) has released The OTT Co-Viewing Experience: 2017, a study revealing that 56 per cent of those co-viewing on OTT say that they regularly talk about the brands or products they see while watching content on TV screens. Moreover, brand-related multitasking behaviours are particularly strong among OTT co-viewers, including chatting on […]
Eutelsat Communications has presented the results of its survey on TV trends across the Middle East and North Africa (MENA) at the ASBU BroadcastPro Selevision Summit in Dubai. Satellite: the preferred digital video infrastructure across Middle East and North Africa Satellite TV reception in the MENA region has continued to increase its market-share compared to […]
Netflix has released October data for its Netflix ISP Speed Index, its monthly update on which Internet Service Providers (ISPs) provide the best primetime Netflix streaming experience. Taiwan’s Taiwan Broadband experienced the largest speed gain in October with an increase of 0.62 Megabits per second (Mbps). The gain brought its average monthly speed to 3.32 […]
McAfee has published its third annual Most Hackable Holiday Gifts list to help consumers identify potential security risks associated with popular gifts this holiday season. The category of laptops, tablets and smartphones leads the list, followed by drones, digital assistants, connected toys, and connected appliances. In addition, McAfee conducted a survey to identify the habits […]
Facebook has a unique definition of video: If it moves, it’s video, from a GIF to a slideshow to conventional video. This unconventional definition, combined with short attention, may point to ways of using Facebook video quite unlike television, says GroupM in its latest State of Video report. Rather than compete to make shorter films, […]
Video piracy – the copying and selling copyrighted content – has been around since the advent of the VHS tape and home video recording in 1979, notes market intelligence firm ABI Research. Today, video piracy has shifted from pirated set-top boxes to content redistribution over broadband networks. The most common forms of piracy today include […]
Pay-TV continues to grow in Spain. A report from PwC predicts that pay TV will reach 7.1 million subscribers in four year’s time, a penetration rate of 46.6 per cent. Currently, it has just over 6 million subscribers with a market penetration of 40.2 per cent. Pay-TV revenues will also grow by 4 per cent […]
GroupM’s latest State of the Video report also reveals that while total video viewing across all formats and devices has likely grown, traditional TV viewing in the US and UK by Millennials has fallen about 4.5 per centannually since 2012, and nearer 9 per cent for Generation Z. That’s not news. What is news is […]
Nearly 45 per cent of Swedes (aged 15-74) watch online video during an average day, a high figure compared to other markets, according to analysis and consultancy firm Mediavision. Among the young, reach is significantly higher, as 60 per cent of 15-24 year olds watch online video during an average day. Young Swedes are primarily […]
Millennials and baby boomers in Australia feel they are represented better by the media than by advertising, according to YouGov Omnibus research. The online survey comparing the opinions of respondents born between the mid-1940s and mid-1960s (baby boomers) and between the early 1980s and mid-1990s (millennials), asked how well represented they feel by the way […]