IAB Europe, the European-level industry association for the digital advertising and marketing ecosystem, announced at its virtual Interact conference that digital advertising grew 6.3 per cent in 2020 to €69 billion. The positive growth figure comes after a challenging year with the impact of Covid-19. Typically, advertising markets react strongly to an economic downturn, but […]
TikTok, SiriusXM and Pandora are joining forces on the rollout of what they say is new and innovative content across each of their platforms. Creating listener experiences curated specifically for each platform’s loyal fans will allow them to deliver access to programming, exclusive performances, special events, and some of music’s top and emerging talent. This […]
Middle-school aged children who use the Internet, social media or video games recreationally for more than an hour each day during the school week have significantly lower grades and test scores, according to a study carried out by the Center for Gambling Studies at Rutgers University-New Brunswick published in the Computers in Human Behavior journal. […]
BT has launched Hope United, a squad of athletes from across the four Home Nations who have come together to unite the nation in tackling online hate. Comprised of male and female players from England, Wales, Scotland and Northern Ireland, drawn together by their own experiences of online hate, Hope United will drive more support […]
Widespread lockdowns across the UK last year drove people to social media, leading many new users to TikTok in the process. Aside from the organic growth, TikTok expanded its operations in the UK which hopes to establish itself as a global tech hub post-Brexit. Last year, the short-form video sharing app grew 75.2 per cent […]
New Internet laws are to be included in the UK government’s draft Online Safety Bill designed to protect children online and tackle some of the worst abuses on social media, including racist hate crimes. Ministers have added what are described as “landmark” new measures to the Bill to safeguard freedom of expression and democracy, ensuring […]
Eutelsat has extended its partnership with Facebook to expand its WiFi connectivity access throughout sub-Saharan Africa. Facebook will use Eutelsat’s Konnect satellite and service to expand satellite broadband in rural and underserved communities. With Express Wi-Fi, Eutelsat aims to connect thousands of people in rural and underserved communities spanning Democratic Republic of Congo (DRC), Nigeria, […]
In 2018, as agreed in the Creative Industries Sector Deal, the UK Intellectual Property Office launched a series of Government-backed, voluntary roundtable discussions between social media platforms and UK creative businesses. These roundtable discussions seek to further enhance the means to fight piracy on social media platforms, ensure that participants are aware of all existing […]
WWE is extending its localised digital productions into Australia with the launch of WWE Now Down Under, presented in partnership with Australian telco, MATE. Starting on May 6th, WWE Now Down Under will deliver original content tailored for WWE’s fanbase in Australia via YouTube and Facebook platforms, regional Instagram and Twitter channels, and WWE’s main […]
The consumer shift to digital media has accelerated in the past 12 months, with online channels now set to take a greater share of retail, and TikTok’s expansion into social commerce being an even greater challenge to established platforms such as Facebook. These findings from WARC, the international marketing intelligence service, are included in the […]