Advanced Television

Research: Transparency biggest obstacle in CTV advertising

Amid fast-growing interest and investment in Connected TV (CTV) across the UK and Europe, a report, The Power and Potential of CTV in Europe, reveals that CTV advertising still suffers from a lack of transparency and need for quality verification. Only 30 per cent of advertisers and publishers have full transparency into where ad placements […]

February 22, 2024

Forecast: N America to lose 10m pay-TV subs

The number of pay-TV subs in Canada and the US will fall from 111 million in 2015 to 60 million in 2029, according to the North America Pay TV Forecasts report from analyst firm Digital TV Research. The US will lose 51 per cent of its total (down by 49 million), with Canada down by […]

February 23, 2024

Viaplay reiterates 2024 guidance following reset

Viaplay, the troubled Sweden-based streaming company, posted a 3 per cent increase in Q4 organic sales despite a slight decline in the Nordic region, its key market. Following a mass restructuring, sales stood at SEK4.3 billion (€0.39bn) in the quarter, compared with SEK4.67 billion in the same quarter last year, and the operating loss was […]

February 22, 2024

Telefónica in the red; pay-TV subs rise

Spanish telco Telefónica has reported a 2023 operating a loss of €892 million as a result of a write-off of its UK business (Virgin Media O2) and the cost of its layoff plan in Spain affecting some 3,400 employees.Telefónica suffered its first annual losses since 2002, although the future trend is pssitive. The company reported […]

February 22, 2024From David Del Valle in Madrid

RTL, ProSiebenSat.1 ad tech partnership

RTL Deutschland and ProSiebenSat.1 have announced a partnership will bring together the content and services of each group’s adtech company, Smartclip and Virtual Minds, so that advertisers can run campaigns spanning the two partners’ platforms – ranging from linear TV to smart TV advertising and campaigns on the RTL+ and Joyn streaming platforms. The media […]

February 22, 2024

Report: Mobile connectivity programme behind schedule

The UK government’s plans to extend 4G mobile connectivity and broaden consumer choice in rural areas are behind schedule, according to a National Audit Office (NAO) report. Launched in March 2020, the Shared Rural Network (SRN) is a joint programme funded by the Department for Science, Innovation and Technology (DSIT) and the UK’s four mobile […]

February 22, 2024

France24 launches on Freeview UK

France24, international news channel, has launched on Freeview UK channel 266. This expansion allows Freeview users across the UK to access France 24’s coverage of global news, culture, and current affairs in French, English, Spanish and Arabic languages.  With this launch, France 24 aims to further strengthen its presence in the UK market and provide […]

February 22, 2024

VMO2 switches on 5G Standalone in 14 UK cities

Virgin Media O2 has announced the switch on of its 5G Standalone network in 14 cities across the UK. Customers in the 14 locations ( Manchester, Liverpool, London, Lincoln, Birmingham, Sheffield, Glasgow, Newcastle, Leeds, York, Belfast, Cardiff, Nottingham and Slough) will be the first to access this major upgrade which brings wider 5G coverage, higher […]

February 22, 2024

Avanti collaborates with Telesat

Avanti Communications has announced the signing of a Memorandum of Understanding (MOU) with satellite operators Telesat to test and develop LEO services as part of its global strategy to deliver multi-orbit solutions to customers at scale. Avanti plans to incorporate Telesat’s Lightspeed services into its network to provide affordable broadband connectivity worldwide. Telesat’s global network […]

February 22, 2024

Dish Network’s Kelly quits

Dish Network’s head of retail cellular and an EVP at the company, Michael Kelly, has resigned after less than a year in position. Dish, now a subsidiary of EchoStar, said in a statement that Kelly had resigned and that CEO Hamid Akhavan would run the division and lead strategy and key day-to-day operations for the […]

February 22, 2024By Chris Forrester

Comscore rolls out cross-platform offering

Comscore, a specialist in planning, transacting, and evaluating media across platforms, has unveiled an update to its Comscore Campaign Ratings (CCR) in the US. This enhancement now extends deduplicated audience measurement to the local market level, which can be applied to all programmatic environments and platforms. CCR will integrate national and local linear TV, digital, […]

February 22, 2024

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SpaceX’s 300th successful mission

Last weekend there were multiple launches made by SpaceX with its Falcon 9 rocket making its 300th successful mission. However, the company has also started de-orbiting some of its Starlink satellite while at the same time explaining its plans for its work with T-Mobile and telephony. A tweet from company President, Gwynne Shotwell, said: “Falcon […]

February 22, 2024 Chris Forrester
Off Message
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Paramount end game?

It seems like we’ve been waiting for ‘the other shoe to drop’ and someone to buy Paramount for a long time. Even the group’s own CEO holds staff ‘town halls’ openly discussing likely bids while enjoining them to concentrate on their jobs and his own growth plans. That will be a good trick, if they […]

February 1, 2024 Nick Snow

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