UKTV has announced its U brand which it will launch next year to serve as a new ‘masterbrand’ to unite its family of free-to-air channels and free streaming service. Slated for summer 2024, the move will see its current streaming service UKTV Play transition to U and UKTV’s family of free-to-air channels will become U&Dave, […]
Deloitte predicts that women’s elite sports will generate global revenues of $1.28 billion (€1.1bn) in 2024. This is the first time that annual global revenues for women’s sport will have surpassed $1 billion. This total is at least 300 per cent higher than Deloitte’s previous valuation three years ago. Deloitte’s forecast is based on the […]
In the latest edition of its ‘Behind the Screens’ insights series, Samsung Ads reveals how the increased ease of discoverability and app ‘surfing’ are driving new Smart TV behaviours, signalling the end of a decade long ad-free TV streaming experience. Viewers surfing an app-based wave During the first half of this year, there were more […]
Just 8 per cent of British TV adverts over the last three years have included an environmental message, despite increasing public demand for climate action and advertising being an effective medium through which to drive awareness of environmental issues, according to research by ITV and System1 has revealed. The findings are revealed in The Greenprint, […]
A new Horowitz study, FOCUS Asian: State of Media, Entertainment, and Tech: Consumer Engagement 2023, which examines the sociopolitical attitudes of multicultural Americans, finds that Asian Americans are more aligned with liberal or progressive values than more conservative ones. For example, when presented with two statements related to the polarising debate about government intervention into […]
According to Altman Solon’s 2023 Global Sports Media Survey, 85 per cent of industry leaders believe that rights owners are not actively addressing the changing needs of their media partners. The survey of more than 2,500 sports fans and 150 top executives from eight major global markets reveals that four out of the five major […]
Streaming platform and device specialist Roku is launching three enhancements to the Roku user experience for UK viewers, designed to give users an easier way to find and stream desired content. What to Watch, Continue Watching and Save List will roll out to Roku streaming players in the coming weeks, followed by Roku TV models […]
The SVoD revenue in Japan is expected to increase at a compound annual growth rate (CAGR) of 10.1 per cent from $3.5 billion (€3.19bn) in 2022 to $6 billion in 2027, driven by the strong growth in subscriptions and unique SVoD households, and a steady rise in the average monthly revenue per unique SVoD household, […]
Paramount Global has become the first content maker to join Go Addressable, the trade body formed to push addressable advertising. Other members of Go Addressable, are Altice USA’s a4 Advertising, Charter’s Spectrum Reach, Comcast Advertising, DirecTV Advertising and Dish Media. “Go Addressable continues to find new ways to enhance, innovate and drive momentum behind this […]
The schedules of France 2 and France 3, French PSB group France Télévisions’ main networks, are set to be dominated by Olympic Games coverage during July and August 2024. With the exception of news bulletins and Sunday morning religious programmes, the Games will take up all broadcast slots of both channels, the official TV hosts […]
Tubular Labs, the social video intelligence company, has released new October US viewership trends from its Audience Ratings product – giving insight into deduplicated, unique viewership, and minutes watched for trending video categories, creators and more. Tubular found that interest in the news category spiked last month with minutes-watched increasing far more than unique viewership. […]
A few weeks ago Terran Orbital was facing calls to fire the CEO and replace members of its Board of Directors. Terran is now suing former CTO Austin Williams and alleging his involvement in the attempted coup. Terran’s lawsuit, made on November 13th and a year after Williams left the company, alleges that Williams failed […]
Streamers, both global and national, are using advertising to boost their SVoD or catch-up services. Global streamers recognise that in macro-economic hard times sign-offs can be rescued by a lower price tier supported by advertising. National catch-up services recognise that ads are so irritating to viewers that they can charge some of them to upgrade […]