YouTube is now the #1 platform and #2 media company in the US on Nielsen’s gauge of TV consumption. But even these bright numbers don’t do justice to YouTube’s growing importance in the entertainment ecosystem. Hub’s semi-annual Battle Royale survey captures which entertainment platforms and subscriptions each respondent uses, across categories: premium video, gaming, music, […]
Innovid, a software platform for the creation, delivery, measurement and optimisation of advertising across connected TV (CTV), linear TV, and digital, has announced the release of CTV x Commerce 2024: Data-Driven Insights to Reach Shoppers with CTV Advertising. The report, a collaboration between Innovid and Target’s retail media network, Roundel, looks at how US shopper […]
Liberty Global is to acquire shares held by Warner Bros Discovery (WBD) in the electric car racing series Formula E. The acquisition of shares held by WBD will, on completion, bring Liberty Global’s total share of ownership in Formula E to 65 per cent and mean that Liberty Global will take a controlling interest in […]
The Broadcast 2040+ campaign, a UK coalition of voices dedicated to securing a hybrid future for free-to-air terrestrial TV and radio services, ensuring its protection for the long term, has suggested that any potential Labour government will need to make a decision on the sector’s future early into its term. In response to the launch […]
Forty-nine per cent of consumers are confident they can distinguish ads generated by AI versus traditional methods, with nearly half (49 per cent) stating they do not care whether an ad was made using AI or traditional methods as long as it looks authentic. That’s according to insights released today by LG Ad Solutions, to […]
Gracenote, the content data business unit of Nielsen, has released a report quantifying the visibility of different racial, ethnic, gender and disability groups among primary cast in new 2024 TV programming on major streaming platforms and linear channels. Tapping Gracenote Inclusion Analytics data, the report sheds light on opportunities for media buyers to invest in […]
Amdocs, a provider of software and services to communications and media companies, has released research on the technology that will enhance viewer experience at major sporting events, including the UEFA Euro 2024 tournament. Amdocs commissioned Censuswide to survey more than 1,000 UK football fans ahead of the tournament, which takes place at venues across Germany […]
Hisense, the consumer electronics brand, has had its competitive strength in the global home appliance sector reinforced with data from market research institute Omdia showing that global shipments of Hisense TVs for Q1 2024 hit a total of 6.32 million, ranking Hisense No. 2 overall in the global market from 2022 to Q1 2024. Hisense’s […]
US broadcasters are quickly launching new interactive services and enhanced picture and sound quality with NEXTGEN TV, now that three-quarters of households have access to NEXTGEN TV signals both from broadcast and Broadcast IP sources. Deployment of High Dynamic Range has jumped in recent months and a large group of stations have begun offering interactive […]
DAZN, the sports and entertainment platform, has announced the extension of broadcasting rights for Serie A and Ligue 1 in Germany and Austria. Additionally DAZN will become the exclusive broadcaster for these competitions in Switzerland for the first time. These three-year media rights agreements with Italy and France’s top-tier football leagues also come with additional […]
Ahead of the 2024 Cannes Lions International Festival of Creativity, NBCUniversal has unveiled new accelerated first-party audience capabilities that it says will supercharge live event programming for marketers and drive advertising effectiveness during tentpole live content moments. Specifically, NBCUniversal is accelerating its first-party audience data following live events in two ways to deepen advertiser understanding […]
Space tourism business Virgin Galactic announced a reverse stock split where existing shareholders received one new share for every 20 that they owned. The move, an attempt to stay within the rules of the New York Stock Exchange (NYSE), did no favours for the company and prompted at 14 per cent fall in value in […]
‘The law is the law’ is often a less black and white statement than it appears, even when talking about a single country. When talking about international or global issues, the law becomes ever more uncertain, in its interpretation and, even more, in its implementation. And that is why it is close to impossible to […]