DoubleVerify (DV), a software platform for digital media measurement, data and analytics, and Roku have announced that the companies will continue to collaborate and conduct investigations into emerging ad fraud schemes within the TV streaming industry. This initiative follows the significant success in working jointly to neutralise SmokeScreen, a sophisticated ad fraud scheme that targeted […]

The Video Advertising  Bureau (VAB)’s report, The Truth About CTV Ad Fraud, examines what constitutes real fraud, how the viewing environment of a platform impacts both consumer and advertiser trust, and how marketers can minimise their exposure to fraudulent practices. “Real ad fraud is defined by maliciously and intentionally falsifying human engagement, not normal viewing […]

DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has announced the discovery of ‘BeatSting,’ the first large-scale ad impression fraud scheme to target audio inventory. Since the DV Fraud Lab first identified the family of fraud in 2019, an estimated $20 million has been siphoned from advertisers. BeatSting alone is responsible […]

The third annual benchmark study of ad fraud in Europe from The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity and strengthen brand safety in the digital advertising supply chain, reveals extremely low rates of fraud when multiple supply chain participants all adopted the same high anti-fraud standards. Despite an increase […]