Advanced Television

ad fraud

DoubleVerify, Roku collaborate on ad fraud

DoubleVerify (DV), a software platform for digital media measurement, data and analytics, and Roku have announced that the companies will continue to collaborate and conduct investigations into emerging ad fraud schemes within the TV streaming industry. This initiative follows the significant success in working jointly to neutralise SmokeScreen, a sophisticated ad fraud scheme that targeted […]

July 13, 2023

Report offers CTV ad fraud insights

The Video Advertising  Bureau (VAB)’s report, The Truth About CTV Ad Fraud, examines what constitutes real fraud, how the viewing environment of a platform impacts both consumer and advertiser trust, and how marketers can minimise their exposure to fraudulent practices. “Real ad fraud is defined by maliciously and intentionally falsifying human engagement, not normal viewing […]

April 25, 2023

DoubleVerify foils audio fraud scheme

DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has announced the discovery of ‘BeatSting,’ the first large-scale ad impression fraud scheme to target audio inventory. Since the DV Fraud Lab first identified the family of fraud in 2019, an estimated $20 million has been siphoned from advertisers. BeatSting alone is responsible […]

February 2, 2023

Study: Low digital ad fraud when standards maintained

The third annual benchmark study of ad fraud in Europe from The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity and strengthen brand safety in the digital advertising supply chain, reveals extremely low rates of fraud when multiple supply chain participants all adopted the same high anti-fraud standards. Despite an increase […]

July 22, 2021