Insider Intelligence forecasts that worldwide spending in digital, traditional, and total media ad spending will all grow faster in 2024 than they did in 2023 (when growth amounted to 0.5 per cent YoY). “After two years of relative malaise, the outlook is very positive on a global scale and in every major region,” commented Insider […]

The UK ad market dropped -2 per cent in 2023 YTD (January to May), an improvement from the trends seen in H2 2022, when the market declined -4 per cent YoY, according to data from Guideline, powered by Standard Media Index (SMI). Digital media, which represented 55 per cent of the share and grew +6 […]

To gauge the risk for advertisers from the ongoing writers’ strike, advertising intelligence and sales enablement platform MediaRadar analysed a data sample of ad spend from categories most vulnerable to production stoppages. Key findings include: Categories most vulnerable to writers’ strike saw over $633 million ad spend combined last quarter Advertisers spent $633.2 million (€592.4m) […]

To understand the state of TV and video advertising entering the Upfront and NewFront season, advertising intelligence and sales enablement platform MediaRadar analysed a data sample of ad spend from national broadcasts and cable TV ads. Data pertains to January – December 2022. Key findings include: Digital advertising is outranking TV. In 2022, nearly $144 […]