BVoD upgrade for Barb Advanced Campaign Hub
UK television audience measurement service Barb has upgraded its Advanced Campaign Hub (ACH) to enable advertiser and media agency users to plan genre-based campaigns and sponsorships on BVoD services. ACH users can now use the following top-level genres to plan their BVoD campaigns and sponsorships: entertainment, music, reality, sport, news, film, drama, lifestyle and documentary. […]
April 26, 2023By Colin Mann