Advanced Television

advertsing

Paramount joins Go Addressable

Paramount Global has become the first content maker to join Go Addressable, the trade body formed to push addressable advertising. Other members of Go Addressable, are Altice USA’s a4 Advertising, Charter’s Spectrum Reach, Comcast Advertising, DirecTV Advertising and Dish Media. “Go Addressable continues to find new ways to enhance, innovate and drive momentum behind this […]

November 28, 2023

Report: Internet ads up 10% YoY

According to the IAB, from 2021 and 2022, internet advertising revenues grew 10.8 per cent year-over-year (YoY) totalling $209.7 billion (€189.8bn) and overall revenues increased $20.4 billion YoY. Q1 saw the highest growth of 21.1 per cent followed by Q2 at 11.8 per cent, resulting in ad revenues for the first half of the year […]

April 13, 2023