Barb has upgraded its API to include all data available in its panel viewing file, including non-linear viewing on BVoD, SVoD and video-sharing services and viewing on PCs, tablets and smartphones. The upgrade also means that Barb clients can now use the API to conduct longitudinal analysis across all services and platforms, such as using […]

BARB has beta launched an application programming interface (API) to give its clients more flexibility in how they access BARB viewing data and to enable them to integrate it into their own tools and systems. BARB’s API includes three types of linear viewing data: programme audiences, advertising spots and impacts by time segments. These data […]

Findings from real-time engagement API platform Agora indicate that global demand for real-time engagement (RTE) technology in the second quarter increased by nearly two-thirds (63 per cent) when compared to the same period last year. Interest in interactive livestreaming, in particular, is supporting growth. “Real-time engagement technology enables developers to quickly and easily build these […]

Video ad management platform Peach has unveiled its new Developer API, which enables partners to build apps and integrations on top of their video advertising platform. The API is designed to automate the integration of ad metadata and video assets via public links, then files are quality checked and distributed to broadcasters and platforms. “There’s […]