ITV and Argos have confirmed the renewal of the retailer’s Coronation Street headline sponsorship deal. In addition, a new Sainsbury’s and Argos store facade is being added to the show’s famous cobbles. After three years of engaging sponsorship, the retailer is both continuing its deal with the celebrated soap opera for an additional two years […]
Online movie search aggregator service FindAnyFilm.com, in cooperation with Disney UK, is integrating Disney+ titles into the listings service, allowing FindAnyFilm users to search Disney content across all formats; from cinema screenings to physical disc, digital transactional and now SVoD. Insight from pro-copyright education body the Industry Trust for IP Awareness, who manage FindAnyFilm.com on […]
Argos is to become the brand new headline sponsor for ITV soap Coronation Street – only the fourth in the show’s 60 year history. The campaign, facilitated by Omnicom Media Group’s PHD and Drum, will be a fully-integrated partnership including broadcast, hub, product placement and extensive off-air activation. News of the partnership was confirmed by […]