Super Bowl LVII on February 12th brought in an average 113 million TV viewers, according to Nielsen. But consumers weren’t merely tuning in, they were also turning to their mobile devices to make the most of Super Bowl Sunday – from ordering food to placing bets and even shopping. Mobile marketing analytics platform Adjust analysed […]
With Massachusetts becoming the latest US state to legalise sportsbook betting ahead of the Super Bowl on February 12th, data has revealed that the surge in sportsbook betting activity on mobile continues to attract new female users at a higher growth rate than men in 2022. According to real-life smartphone usage data from mobile insights […]
Entain, the global sports betting, gaming and interactive entertainment group, and Sports Information Services (SIS), have entered a new long-term production, distribution, and content agreement, ensuring that Entain’s UK retail customers can enjoy content live from the most iconic horse racing events. The agreement provides Entain with a continued use of patented production technology from […]
Genius Sports, the official data, technology and broadcast partner that powers the ecosystem connecting sports, betting and media, has expanded its Official Tracking Data partnership with Football DataCo (FDC), the data rights holder of UK football, to capture sub-second and skeletal tracking data across the Premier League. Genius Sports will continue as the Official Tracking […]
Sport1 and Magic Sports Media have signed a long-term agreement with Better Collective, the sports betting media group: The partnership includes delivery of content, data, and statistics for a new sports betting section at Sport1.de to bring in sports betting content to its near 9 million unique users monthly. The partnership will be co-branded with […]
DAZN Group, the sports streaming service, has announced a strategic partnership with Pragmatic Group, a platform technology and content provider for the betting and gaming industry, to develop a betting product for sports fans. Under this exclusive, multi-year agreement, a new business headquartered in Gibraltar will launch and operate a new betting service under the […]
Britbet, the pool betting provider for UK racecourses, has extended its partnership with Dublin-based software platform BoscaSports for a further three years. BoscaSports’ digital displays have been a significant factor in rejuvenating the on-course Tote experience since britbet launched on British racecourses in 2018. The BoscaSports service has helped britbet transform the on-course pool betting […]
Research carried out by Sortlist has revealed the TV ads which Brits have complained about the most, as well as the industries taking the majority of these complaints and the type of adverts receiving the most negative feedback. The most complained about ad of all time, with 5,523 complaints is Paddy Power’s 2015 campaign. The […]
SIS (Sports Information Services), the multi-channel supplier of 24/7 betting services, has secured a new partnership with global real-time video solutions provider Phenix to help optimise its streaming services. The deal will enable SIS’s streaming platform, SIS Stream to sub-half second latency in the distribution of live content for products including its 24/7 Live Betting […]