The streaming landscape is transforming as platforms explore new ways to engage audiences through interactive features and social experiences. From major streaming services introducing watch party capabilities to the emergence of choice-driven narratives, these developments are reshaping how we consume content. Industry analysts predict this shift will fundamentally change the television experience over the next […]

The live streaming era has brought about a huge rise in interactive experiences online, in which viewers can feel a part of the action by commenting on live feeds. Virtual reality represents the next step in that progression, and it could lead to a greater amount of interactive content on television. Some television creators have […]

A survey of global consumers on their expectations and preferences around interacting with streaming video content from video games and interactive entertainment strategic research firm DFC finds that nearly all (96 per cent) consumers watch streaming video content monthly and an overwhelming majority (85.4 per cent) would interact with streamed content if they could. “We […]