Bank: “Another transitional year for ProSiebenSat.1″
Analysts at investment bank BNP-Paribas suggest that 2024 remains another transitional year for German broadcaster ProSiebenSat.1 (PSM). It says that PSM’s increased investment in local content is the right strategic move “but is painful for shareholders”. The bank says that management will increase that local content to support its digital offering. That extra investment on […]