Net advertising expenditure in Asia Pacific, calculated after discounts, declined 4.3 per cent Y/Y in 2020, according to the Asia Pacific Advertising Trends 2021 report from Media Partners Asia (MPA). Pandemic-induced macroeconomic uncertainty softened advertiser demand in H1 2020. As economies rebound, recovery is underway with ad spend forecast to exceed $200 billion by end […]
China Media Group (CMG) is alerting broadcasters that it is working with the Beijing Winter Olympics Committee on its plans for TV coverage of the event. Shen Haixiong, head of CMG, said the state broadcaster will employ 4K technology, with 5G transmission and 8K Artificial Intelligence to cover the Winter Olympics and Paralympics. The Beijing […]
Despite the ongoing pandemic, connections to 5G networks worldwide will triple this year to 670 million and remain on track to reach 3.6 billion in 2025, according to a new report by technology analyst firm CCS Insight. “Although our near-term expectations have been dented, we remain
Mediapro, the Spanish TV group, has acquired the International TV rights to the Chinese Super League until 2023. The agreement takes place following the current owner of the rights, China Sports Media, breaking the contract following financial difficulties. The news also comes at a time when Mediapro is set to ask for a €300 million […]
Eutelsat has explained why it cannot itself remove China’s controversial news channel CGTN which has been criticised by many countries, including the UK’s Ofcom regulator. China Global Television Network (CGTN), on April 10th, welcomed the acknowledgement of Ofcom that CGTN’s right to broadcast in Europe falls under French jurisdiction, which perhaps paves the way for […]
Major League Baseball (MLB) will continue to broadcast in China through media giant Tencent, which has shown games from the US league since 2018. The two sides have agreed to a three-year deal that will also bring MLB games to Thailand, Indonesia, and Malaysia for the first time. The agreement gives Tencent rights to broadcast […]
Electric race series, Extreme E, which made its debut in Saudi Arabia on April 3rd, has announced that China’s CCTV broadcasted the Desert X Prix, and will also air the remaining four X Prixs on its sports platform. In addition to being aired live on CCTV.com, Extreme E’s race footage is also available on Cbox […]
Extreme E, the off-road electric race series, has announced that Chinese media giant Tencent will stream all five of the championship’s X Prix on its digital platform, QQ.com as well as its associated apps Tencent Sports, Tencent News and Tencent Video. In addition, Extreme E’s race highlights and magazine programmes will also be available online […]
The total multi-play service revenue in China is expected to grow at a robust compound annual growth rate (CAGR) of 12.5 per cent between 2020-2025 and is forecast to reach $74.1 billion by the end of 2025, driven by strong growth across triple and quad-play subscriptions, according to GlobalData, the data and analytics company. An […]
China Advertising Association (CAA) and the Trustworthy Accountability Group (TAG) – an advertising industry self-regulatory initiative to fight criminal activity and promote brand safety in the digital advertising supply chain – have launched TAG’s international standards in the Chinese market. Building on the initial TAG-CAA collaboration from April 2020, the standards – in particular TAG’s […]