Analysis from Effectv, the advertising sales division of Comcast Cable, examining the reach of 165K campaigns to determine the relationship between the number of networks in a linear TV campaign and overall reach, reveals that in today’s media landscape, where TV viewership is fragmenting more than ever, audience reach is maximised by buying across more […]

Comcast Technology Solutions, a division of Comcast Cable that provides media and entertainment technology to content providers, operators and advertisers, has announced the launch of its national linear addressable advertising solution for customers and technology partners. Addressable advertising, which enables households watching the same national TV shows to see different ads that are more relevant […]

ViacomCBS and Comcast Cable have reached comprehensive distribution agreements to deliver ViacomCBS’s full portfolio of broadcast, entertainment, news, and sports programming to Xfinity customers. The multi-year deal features renewed carriage of ViacomCBS’s networks – including CBS Television Network, BET, CBS Sports Network, Comedy Central, MTV, Nickelodeon, Paramount Network, Pop TV, Smithsonian Channel, SHOWTIME, and others […]

WarnerMedia and Comcast have confirmed the rollout of the HBO Max app on Comcast’s Xfinity X1 and Xfinity Flex, providing Xfinity customers with access to HBO Max’s full portfolio of original series and programming in one integrated experience. X1 and Flex customers will be able to access the HBO Max app over the Internet by […]

Effectv, the advertising sales division of Comcast Cable, in partnership with industry body VAB, has released a new report, The Halo Effect: TV as a Growth Engine, which analyses TV’s influence on businesses’ ability to drive financial outcomes and growth by life stage. The analysis found that both direct-to-consumer (DTC) and non-DTC brands across all […]