Despite concerns about the economy, the majority of marketers (61 per cent) are optimistic and expect business to be better next year than the current year, according to The Voice of the Marketer 2024, a report by WARC. With global marketing investment set to increase 8.2 per cent in 2024 to top $1 trillion for […]
UK comms regulator Ofcom has opened an investigation into UK operator Virgin Media following complaints from customers that the company is making it difficult for them to cancel their services. According to Ofcom, being able to switch provider easily is an important part of a competitive market. Telecoms customers can choose from a wide range […]
The Government’s ambition to make the UK a technology superpower and boost economic growth is being undermined by high levels of digital exclusion, according to a report, Digital exclusion, from the Communications and Digital Committee of the House of Lords, the Upper Chamber of Parliament. The Committee says the scale of the problem is a […]
Euromedia March/April 2023 Straitened economic times have led to established streaming services introducing or considering ad-supported tiers, and a burgeoning FAST segment. Colin Mann sought the advice of a range of industry players on the implications for platforms and advertisers. Read the article and the rest of the issue here.
ITV has beta-launched a new interactive web-based tool to help advertisers to recession-proof their business. Commissioned by ITV AdLabs, ITV’s commercial innovations umbrella, the free Recovery Budget Planner, built using independent data from Magic Numbers, will give advertisers the expected impacts of different advertising budget scenarios in terms of market share, sales and profit. Designed […]
Nearly half (48 per cent) of UK consumers are concerned about price hikes and the small print of contracts they have signed up to due to the cost-of-living crisis. Research from Zen Internet, reveals over a third (34 per cent) are unsure if they could experience a mid-contract price rise in their broadband contract. The […]
Millions of BT and EE broadband customers will be hit with price hikes of up to 14.4 per cent this spring as the cost of living crisis continues to take hold. ISPs can increase prices mid-contract by the rate of inflation plus an extra amount on top, as set out in their terms and conditions. […]
The coming 12 months may usher in a new pattern for global advertising investment, according to marketing insight company WARC. Against a backdrop of economic crises, geopolitical complexity, spiralling inflation, supply chain disruption, and structural technology shifts, marketers are re-evaluating their approach. Ad spend is growing but at a slower pace. WARC’s latest forecast is […]
Research from GWI reveals consumer opinions towards streaming services, and uncovers that – with the cost of living crisis hitting pockets – 22 per cent of consumers say that want to cut back on the number of streaming services they subscribe to. Additionally, 50 per cent of UK users would be willing to unsubscribe from […]
Lifecycle Software has announced its billing customer base has grown by over a third (36%) in just eight months whilst also increasing its headcount by almost a quarter (21%) to support the sharp rise in the demand for 5G enabling services, cloud-based platforms and flexible contracts resulting from consumer demands and the impact of the […]