Media measurement and optimisation platform Integral Ad Science (IAS) is partnering with commerce media company Criteo to enable a first-to-market product for measuring onsite quality metrics for retail media. Through this new integration, IAS will enable viewability and invalid traffic (IVT) measurement for Criteo’s network of retail media partners, ensuring that marketers are reaching real […]

The popularity of streaming services continue to overtake cable TV, with more than half of UK consumers (53 per cent) saying the content on providers such as Netflix, Amazon Prime Video and YouTube  is more entertaining than its traditional TV counterparts, and a further 62 per cent saying they watch more paid streaming services than […]

Criteo, a global technology company that provides the a Commerce Media Platform, recently surveyed 9,000 consumers globally, including 1,000 in the US, to learn more about their viewing habits and advertising preferences for video streaming services. The findings confirm the market potential; 44 per cent of Americans say that video streaming services have influenced their […]