Advanced Television


Research: Fandom is dead. Welcome to Fancom

Recently-commissioned research by M&C Saatchi Sport & Entertainment reveals that 63 per cent of people use their passions as a way to engage with others in real life, showing that the real value for marketers isn’t just in connecting brands to consumers through passions, but in helping brands connect consumers to each-other through the things […]

January 17, 2024

Survey: Immersive sports drive fan engagement

Findings from consultancy firm Deloitte’s inaugural survey, 2023 Sports fan insights: The beginning of the immersive sports era, indicate there is a strong foundation of dedicated fans willing to invest time and money into their fandom. As the sports industry recognises generational and technological shifts, the survey delves into the changing behaviours and preferences of […]

June 28, 2023

Study: Cost concerns drive SVoD churn

Findings from the second annual State of Streaming report from fan platform Fandom suggest that cost is the leading reason why US subscribers will likely cancel a subscription. The study examines the impact of changes in consumer viewing behaviours and mindsets on the streaming industry, uncovering key findings such as why consumers cancel their subscriptions, what it takes […]

April 20, 2022