US football fans were initially eager to cheer on team USA during the Women’s World Cup this summer, particularly at the start of the tournament. Some 4.4 million US households tuned-in to the team’s first game against Vietnam, which aired on Fox at 9pm EST on July 21st. Later games that team USA played in […]

The success of The Lionesses in the FIFA Women’s World Cup has resulted in a 254 per cent increase in addressable advertising audience in the past month, data from Quantcast reveals. The insight shows that 17.4 million addressable devices have engaged with the Women’s World Cup in the past two weeks. This highlights the rapid […]

ITV has announced a new Women’s World Cup sponsorship agreement with global small business platform, Xero. As Official FIFA Women’s Football Partner, as well as partner of the England Senior Women’s team, Xero will sponsor the coverage across ITV platforms for the duration of the tournament from July 20th to August 20th, spanning 32 games […]

Consumer insights provider Toluna has revealed key sports viewership findings from its latest UK consumer study, Economic Outlook for Technology, Media, Telecoms, and Entertainment Sector, which explores the impact of the current economic turbulence on consumer behaviours and spending in the technology, media, telecoms, and entertainment sectors. Its deep dive into sports viewership uncovered resilient […]