Firstlight Media has received the 2021 Google Cloud Industry Solution Partner of the Year Award for Media & Entertainment. Firstlight Media was recognized for its achievements in the Google Cloud ecosystem, including: driving joint customer success in new markets and business models; spurring the adoption of cloud-based workflows and platforms; and laying the groundwork for […]
Firstlight Media has announced continued expansion of its customer facing resources in India and APAC to support growing market activity in the region. Within weeks of new deployments by aha in India’s Tamil-language market and PLDT’s Smart Communications arm in the Philippines, Firstlight Media has hired Mrinal Ankit to lead sales engineering efforts that can […]
Firstlight Media has announced that it is collaboratively working across a suite of Google Cloud products to innovate new, cloud-native monetization, personalization and content delivery capabilities – most notably Free Ad-Supported Television (FAST) – for the next generation of OTT platforms. As part of its expanding relationship with Google Cloud, Firstlight Media’s research and development […]
Joy Baer, a founder, entrepreneur and growth leader at the intersection of technology, media and advertising, has joined the board of directors of Firstlight Media. Baer, who has helped to drive digital transformations within Fortune 500 and large media and technology firms globally throughout her career, has a track record of success as a catalyst […]
On the heels of its successful transformation to aha 2.0 last year for Telugu audiences, India’s aha streaming service intends to significantly increase its potential market footprint by using the same backend to deliver localized services to the Tamil audiences . Using Firstlight Media’s cloud-native OTT platform and multi-dynamic storefront technology, aha is delivering its […]
With market traction fueling new growth opportunities in India and beyond, Firstlight Media has announced that Navdeep Singh Aswal has joined the company as Head of Sales, India and MENA. Aswal, who has helped Tier 1 operators and media companies select and deploy OTT platforms for more than 15 years, will build on Firstlight Media’s […]
PLDT’s wireless subsidiary Smart Communications (Smart) is breaking new ground in OTT video experience for its customers, with the deployment of Firstlight Media’s cloud native OTT platform. Firstlight Media will provide a seamless, cross-platform video infrastructure. This enables differentiated video experiences and a whole new suite of cutting-edge capabilities, without the cost or complexity […]
Firstlight Media has continued its drive to widen the OTT industry’s accessibility to cloud-native streaming and entertainment platforms with the announcement that Firstlight Media is now available on the Google Cloud Marketplace. “Delivering the fastest possible time to market and the greatest flexibility to the OTT industry is a fundamental business and technology need for […]
The aha streaming service is using Firstlight Media’s industry-first end-to-end cloud-native OTT platform as the technology foundation to power its next phases of growth in India and beyond. aha has launched a first-to-market “glocal” strategy that harnesses a 100% cloud-based infrastructure to deliver localized services in discrete markets, all powered by a single, common backend. […]
Firstlight Media has appoined Anthony Busse as head of sales, Americas. Busse will spearhead direct-to-consumer success for Tier 1 content providers and distributors using platforms built on cloud-native Gen5 architecture and will work with Firstlight Media’s global sales team to address an industry-wide need for scalable, extensible, agile and highly-performant solutions. Busse joins Firstlight Media […]