Advanced Television

Free Ad-supported Streaming TV

Gracenote accelerates FAST in UK

Gracenote, the content solutions business unit of Nielsen, is working with TV media company A+E Networks EMEA to advance its Free Ad-Supported Streaming TV (FAST) offerings through a new commercial agreement. By leveraging rich Gracenote metadata, IDs and imagery, A+E Networks EMEA ensures the valuable programming delivered by its new Inside Crime, Mystery TV and […]

June 21, 2023

Olympusat’s FreeTV adds TheSoul Publishing’s channels

Olympusat’s FreeTV on-demand service has expanded its streaming hub with the launch of TheSoul Publishing’s brands including Bright Side, Slick Slime Sam, 5-Minute Crafts, TeenVee,  La La Life, 123 GO! and the Spanish language channel Genial. Each of these free ad-supported streaming TV (FAST) channels, are now available in FreeTV’s network suite in the US. FreeTV is […]

April 26, 2023

Omdia: FAST revenue $6.3bn in 2023

Free ad-supported streaming TV (FAST) channels will generate revenues of $6.3 billion (€5.7bn) in 2023 according to research from analyst firm Omdia. With the largest market of FAST channels, 80 per cent of revenue is expected from the US. However Omdia’s exclusive research has revealed that the UK, Canada, and Australia are major growth contenders […]

April 21, 2023By Colin Mann

Research: Black households strong streamers

Black Americans over-index for using free OTT services compared to the total market, with four in five (80 per cent) using them within the past month, compared to 69 per cent of consumers overall. In fact, usage of free OTT services among Black audiences has grown tremendously from 13 per cent since 2019, according to […]

April 19, 2023

You have content, now what? A complete guide to launching a FAST channel

Free Ad-supported Streaming TV (FAST) channels bring the linear television experience to free streaming, creating an opportunity for content owners, producers, and distributors to monetize existing content.  Unlike paid-for streaming platforms or cable TV, there is no subscription fee, with revenue derived from ad sales. Combined with low set up costs, global reach, and enhanced […]

March 21, 2023

Forecast: FAST channel revenues at $12bn in 2027

Free ad-supported streaming TV (FAST) channel revenue grew almost 20 times between 2019 and 2022, and is set to triple between 2022 and 2027 to reach $12 billion (€11.9bn) according to research from analyst firm Omdia. FAST channels are increasing rapidly with more than 1,500 channels already available in the US, according to Omdia. “The […]

January 25, 2023By Colin Mann

Survey: Pandemic accelerates broadcasters’ digital migration plans

The global pandemic had major impacts on the TV industry in 2020, according to content consultancy 3Vision’s annual trends survey. Lockdowns changed audience consumption habits and caused disruption in broadcasting, production and advertising. Covid-19 has been a great accelerator of change in the TV business. Ninety-eight per cent of respondents agreed that the pandemic has […]

February 18, 2021