Advanced Television

Google Cloud

Cadent announces new integration with Google Cloud

Cadent, the independent platform for advanced TV advertising, has announced a new integration with Google Cloud, using next-generation clean room technologies to securely activate audiences across screens. The partnership will expand Cadent’s integrations across the advanced TV ecosystem, creating new opportunities for advertisers at a time when anti-tracking changes and channel fragmentation are making it […]

February 15, 2023

Google Cloud rolls out Immersive Stream for XR

Last year at Google I/O, the company previewed Immersive Stream for XR, which leverages Google Cloud GPUs to host, render, and stream photorealistic experiences to millions of mobile devices. Google has announced that the service is now generally available for Google Cloud customers. With Immersive Stream for XR, users don’t need powerful hardware or a […]

February 9, 2023

Allen Media Group using Quickplay’s cloud-native OTT platform.

Allen Media Group and Quickplay announced an agreement that paves the way for Allen Media Group’s direct-to-consumer (DTC) products to unlock the next phase of exponential growth in streaming, using Quickplay’s cloud-native OTT platform. In an announcement at the Devoncroft Summit in advance of IBC 2022, the two companies said that the flexibility, agility, and […]

September 8, 2022

Broadpeak and Google Cloud modernise video streaming

Broadpeak, a provider of video streaming solutions and content delivery network (CDN) for content providers and pay-TV operators worldwide, has announced a modernised video delivery solution using Google Cloud, simplifying the deployment of advanced streaming services for network operators. At the heart of the solution is Broadpeak’s BkS350 Origin Packager software running on Google Cloud, […]

September 8, 2022

Harmonic adds Google Cloud support to VOS360 SaaS platform

Harmonic has announced that its VOS360 SaaS platform is now available on Google Cloud, bringing additional infrastructure options to media and entertainment companies. By running on Google Cloud, the VOS360 SaaS platform reinforces benefits for video service providers, including unparalleled agility, resiliency, security and scalability for a superior viewing experience. “Google Cloud’s highly performant and […]

August 30, 2022

Google Cloud extends partnership with Deutsche Telekom

Deutsche Telekom and Google Cloud have announced a new expanded partnership to define a joint roadmap to bring the power of the cloud closer to mobile and connected devices at the edge of Deutsche Telekom’s network. The first step of this expanded partnership between Deutsche Telekom and Google Cloud will focus on the following areas: […]

July 12, 2022

Firstlight Media wins Google Cloud Industry Solution Partner of the Year Award

Firstlight Media has received the 2021 Google Cloud Industry Solution Partner of the Year Award for Media & Entertainment. Firstlight Media was recognized for its achievements in the Google Cloud ecosystem, including: driving joint customer success in new markets and business models; spurring the adoption of cloud-based workflows and platforms; and laying the groundwork for […]

June 15, 2022

Google Cloud unveils Media CDN

At the 2022 NAB Show Streaming Summit, Google has announced the general availability of Media CDN, which it describes as “a modern, extensible platform for delivering immersive experiences with unparalleled scale and intelligence”. Media CDN will enable media and entertainment customers to intelligently deliver streaming experiences to viewers around the globe. The same infrastructure that […]

April 26, 2022

Firstlight Media expands relationship with Google Cloud

Firstlight Media has announced that it is collaboratively working across a suite of Google Cloud products to innovate new, cloud-native monetization, personalization and content delivery capabilities – most notably Free Ad-Supported Television (FAST) – for the next generation of OTT platforms. As part of its expanding relationship with Google Cloud, Firstlight Media’s research and development […]

April 25, 2022

Viaccess-Orca, Google Cloud collaboration

Viaccess-Orca (VO), a global player providing OTT and TV platforms, content protection, and advanced data solutions, has announced a new collaboration with Google Cloud to streamline TV and video service deployments and operations. VO solutions are now integrated with Google Cloud Anthos, a fully managed Kubernetes-based platform, that allows users to manage their data and […]

April 20, 2022