Advanced Television

Heineken Champions Cup

Heineken Champions Cup on ITV

European club rugby will be shown free to air on ITV under a new deal that will see live coverage of the Heineken Champions Cup shown from this season. ITV will broadcast one match per round, including the Final, of the world’s biggest international club rugby competition – which is entering its 28th year – […]

October 6, 2022By Nik Roseveare

BT Sport extends Heineken Champions Cup rights

BT Sport will continue to broadcast every game from the Heineken Champions Cup after agreeing a new multi-year partnership with EPCR. As lead broadcaster in the UK and Ireland since 2015, BT Sport will continue to televise the pool and knockout stages of Europe’s premier club competition until the conclusion of the 2023/24 season, plus […]

October 5, 2022

Heineken 0.0 on tap in The Rovers Return and The Woolpack

From April 29th real Heineken 0.0 Draught taps will be on the bars in two of Britain’s most cherished TV pubs, The Rovers Return (Coronation Street) and The Woolpack (Emmerdale). They will sit alongside fictional beers like Newton & Ridley and Ephraim Monk for much-loved landlords Jenny Connor and Charity Dingle to pull on-screen pints […]

April 25, 2022

Allianz Premier 15s on BT Sport, iPlayer

The RFU has announced that the Allianz Premier 15s final at Sixways Stadium will be broadcast live on BT Sport, and BBC iPlayer. The top four teams in the competition will progress to semi-final play-offs, played at the home ground of the top two teams on May 22nd (broadcast live on BT Sport 2, BBC […]

April 5, 2022

BT Sport to share Rugby Stories

BT Sport has announced Rugby Stories, a new strand of documentaries around each of the thirteen clubs in the 2021/22 Gallagher Premiership. Each club will have a dedicated episode which typically airs on BT Sport on Friday evenings directly following a live match from the Gallagher Premiership or Heineken Champions Cup on BT Sport. Rugby […]

February 22, 2022

European club rugby launches OTT service

European club rugby fans around the world will have better access to the Heineken Champions Cup and European Rugby Challenge Cup with the launch of a new OTT platform,, supplementing continuously increasing global audiences. Powered by live video and OTT specialist StreamAMG, the direct-to-consumer service will show matches in both tournaments live in territories […]

September 18, 2020