Advanced Television

Horizon

InterDigital awarded 5 Horizon Europe 6G research projects

InterDigital, a mobile and video technology research and development company, has been awarded funding to support five Horizon Europe 6G Flagship research projects. Specifically, the five flagship projects include 6G-XR, CENTRIC, PREDICT-6G, 6G-BRICKS, and 6G-SHINE, each uniquely dedicated to enabling revolutionary technology advancement and experimental infrastructures in 6G. InterDigital’s projects are part of a portfolio […]

November 4, 2022

OpenAP launches XPm

OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, has announced the launch of XPm, the new cross-platform measurement framework backed by national TV publishers that will provide advertisers with more choice in measurement solutions by helping facilitate an open and independent measurement ecosystem. TV publishers now have a common […]

December 9, 2021

Study: Ad fraud held under 1% in TAG-certified channels

The digital ad industry reached a milestone accomplishment in its decade-long battle against ad fraud by holding invalid traffic (IVT), a key measure of such fraud, below 1 per cent in US supply chain channels where multiple participants had adopted the same high anti-fraud standards, according to a study released by the Trustworthy Accountability Group […]

November 5, 2021