Advanced Television

Hybrid

Forecast: Hybrid tiers to boost AVoD

Global AVoD revenues for TV series and movies will reach $91 billion (€88.1bn) in 2028, up from $38 billion in 2022, according to the AVOD Forecasts Update from analyst firm Digital TV Research. The top 10 countries will represent 81 per cent of the world’s total by 2028. By 2028, 15 platforms will generate AVoD […]

November 21, 2022

Survey: 74% of marketers see virtual events as key

Kaltura, the Video Experience Cloud, has released The State of Events 2023, a global survey on the state of events. This is the second annual report issued by Kaltura that assesses and analyses the ever-changing events industry, following the 2022 edition published last year. Marketers are continuing to plan in-person, hybrid, and virtual events, but […]

November 3, 2022

Hybrid launches Big Data innovation

The Prague based Addressable TV Monetization specialist company Hybrid, will be launching a groundbreaking technology tool named Afterspot. This function will be able to deliver 100% advertising reach to all AddressableTVs in a short time with significantly lower costs. This new function can directly target TV viewers who DID WATCH or DID NOT WATCH linear […]

July 8, 2020