A study commissioned by The Advertising Coalition and conducted by IHS Markit has found that advertising generated $7.1 trillion (€6.6tn) in sales activity and supported 28.5 million US jobs last year. The study found that the total impact of advertising and its multiplier effects represented 18.5 per cent of US gross domestic product (GDP) and […]
Experienced industry analyst Jonathan Broughton has been appointed as the new Head of Strategy for the EBU. Broughton has a decade of experience as a media analyst and consultant. He has a huge knowledge of broadcast media trends and strategic directions, particularly in the digital broadcasting world. He also has operational experience of the new […]
Total UK marketing budgets expanded for the first time since Q4 2019 and to the sharpest extent since Q1 2019 in the second quarter of 2021, according to the latest IPA Bellwether Report. Financial prospects at company and industry level also remain firmly in positive territory and adspend forecasts are revised higher for 2021, as […]
With the Brexit transition period drawing to a close and Covid-19 continuing to wreak havoc across the global economy, UK marketing executives saw another sharp decline in advertising budgets during the final quarter of 2020, according to the Q4 2020 IPA Bellwether Report. A net balance of -24 per cent of Bellwether panellists recorded a […]
Comscore is to launch Predictive Audiences – what it says is the industry’s first cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behaviour through privacy-friendly contextual signals. The company explains: ‘The new solution, which delivers scale and precision beyond what is currently available in the industry, will be available in […]
Findings from the IHS Markit 2020 5G Economy Study, commissioned by Qualcomm Technologies, reveal a 10.8 per cent net increase in global 5G investment and R&D over the next 15 years, compared to the 2019 forecast. The study also shows an increase in 5G-related jobs to 22.8 million by 2035, up 22.3 million, despite the […]