Broughton new EBU Head Of Strategy
January 17, 2022
By Colin Mann
Experienced industry analyst Jonathan Broughton has been appointed as the new Head of Strategy for the EBU.
Broughton has a decade of experience as a media analyst and consultant. He has a huge knowledge of broadcast media trends and strategic directions, particularly in the digital broadcasting world. He also has operational experience of the new media environment, having helped launch numerous products in the media and entertainment space.
He is the founder of Workshare Consulting – a technology, media and telecom (TMT) focused consultancy providing research, advice, and outreach services to help businesses understand, plan and action change.
Prior to that, Broughton worked as the Lead Analyst for Media Business Insight. He also spent almost eight years at IHS Markit covering the TMT space, exploring a range of topics including online video, media markets, and audience and consumer dynamics.
“The next few years are going to see dramatic transformative change for public service media organizations who stand well-placed to take advantage of wide-ranging new technologies and evolving audience needs,” commented Broughton.
“I’m excited to be joining the ranks of the EBU as Head of Strategy and am immensely looking forward to working closely with the full breadth of the EBU’s Members.”
This newly-positioned role will help the EBU plan for the future and ensure its service portfolio remains adaptable to the rapidly changing marketplace.
“Jonathan brings with him a wealth of experience working in the broadcast media sector,” remarked EBU Director General Noel Curran. “His insights and knowledge will ensure we are providing the best possible services for our Members in this new competitive broadcasting environment and, in turn, will help public service broadcasters continue to reinvent themselves to maintain their audiences and their relevance.”