Advanced Television

insider intelligence

Forecast: Global ad spend to grow faster in 2024

Insider Intelligence forecasts that worldwide spending in digital, traditional, and total media ad spending will all grow faster in 2024 than they did in 2023 (when growth amounted to 0.5 per cent YoY). “After two years of relative malaise, the outlook is very positive on a global scale and in every major region,” commented Insider […]

February 7, 2024

Report: US cord cutters surpass pay-TV viewers

For the very first time ever, viewers who do not pay for a traditional TV service in the US will outnumber those who do.Non-pay TV viewers – the sum of cord-cutters and cord-nevers – will grow by 12.5 per cent to 144.1 million by the end of 2023, according to Insider Intelligence. Traditional pay-TV viewers […]

November 30, 2023

Forecast: TikTok revenues to surpass Twitter/Snapchat combined

TikTok’s worldwide ad revenues will triple this year and surpass that of two competitors combined, according to Insider Intelligence’s inaugural forecast on TikTok ad revenues. The Chinese-owned social video app will have more than $11 billion (€10bn) in ad revenues in 2022, with more than half coming from the US. Worldwide TikTok’s worldwide ad business […]

April 11, 2022

TikTok surpasses Snapchat, Twitter user numbers

TikTok has surpassed Snapchat and Twitter in global user numbers, according to the inaugural forecast on TikTok users worldwide by Insider Intelligence (formerly eMarketer).  The social networking app surpassed those competitors in 2020 and grew even larger in 2021, cementing itself as the  No. 3 worldwide social platform behind Facebook and Instagram. There will be […]

December 16, 2021