ITV has announced the launch of BE Studio – a full service creative studio to produce Ad Funded Entertainment (AFE). BE Studio will serve to help brands build connections with ITV’s audience through the co-creation of new formats. AFE has grown significantly with shows across genres including Cooking with the Stars with M&S, DNA Journey […]
ITVBe and ITV Hub have commissioned Initial (part of Banijay UK) to produce The Singles’ Table, a brand-new dating show, set to give us a heart-warming and entertaining snapshot of what it’s like to be single and looking for love in 2022. As the UK gets back into the swing of weddings, we ask – […]
ITV has announced changes in the Media and Entertainment content commissioning division, bringing in complete genre-based commissioning to support ITV’s move to one content budget across platforms, as well as the recently announced digital first windowing strategy. As ITV moves to a complete genre-based commissioning structure, Paul Mortimer will now head a commissioning department, as […]
Speaking at the Creative Cities Convention ITV’s Head of Digital Channels and Acquisitions, Paul Mortimer, has announced that he is looking for scripted titles and factual shows that appeal to young audiences, that he will commission for the ITV2 brand and ITV Hub. Mortimer’s role has adapted with the Media and Entertainment model coming in […]
Following the success of the The Real Housewives of Cheshire series, ITV is launching a new version of the franchise, The Real Housewives of Jersey. The ten-part series will launch in December on ITVBe and, in a first for the ITV Hub, the entire series will be available to watch as a Box Set on […]
The ITV Hub has unveiled EarlyBe, an exclusive first chance to watch new episodes of ITVBe’s most popular reality shows. Starting on September 3rd, the Hub will debut the first episode from the new series of Sam & Billie: The Mummy Diaries on the platform the morning before broadcasting on ITVBe. The ITV Hub will […]