DAZN, the sports streaming platform, has announced the extension of its exclusive LaLiga broadcast rights in Italy and Portugal. Already the broadcaster of Spain’s top flight football league domestically and in other key European markets, DAZN has renewed its contract as the exclusive rightsholder of LaLiga EA Sports in Italy and Portugal until 2029. Italian […]

LaLiga has kicked off a new era with Electronic Arts, the competition’s new strategic partner for the next five seasons. This transformation includes a major brand evolution, touching on strategy and positioning, but also extends to tangible changes in LaLiga’s audiovisual broadcasting and digital ecosystem. LaLiga says its new direction reflects the growth it has […]

Spain’s La Liga hopes to increase the value of the football TV rights by 35 per cent over the next ten years thanks to the recent investment from private equity firm CVC. The president of La Liga, Javier Tebas, is confident that the revenues will grow from the current €1.8 billion a year to over […]

La Liga, Spain’s top-flight football league, and Microsoft are expanding their partnership focused on digitally transforming the sports experience globally. The companies will also collaborate on developing technology solutions to the media and entertainment industry through La Liga’s technology offering, LaLiga Tech. As La Liga’s global Tech and Innovation Partner, Microsoft will help develop new […]