Advanced Television

Javier Tebas

La Liga seeks 35% rights boost

Spain’s La Liga hopes to increase the value of the football TV rights by 35 per cent over the next ten years thanks to the recent investment from private equity firm CVC. The president of La Liga, Javier Tebas, is confident that the revenues will grow from the current €1.8 billion a year to over […]

August 13, 2021From David Del Valle in Madrid

La Liga, Microsoft team for digital transformation

La Liga, Spain’s top-flight football league, and Microsoft are expanding their partnership focused on digitally transforming the sports experience globally. The companies will also collaborate on developing technology solutions to the media and entertainment industry through La Liga’s technology offering, LaLiga Tech. As La Liga’s global Tech and Innovation Partner, Microsoft will help develop new […]

May 20, 2021