FreeWheel, the technology platform for the television advertising industry, has announced a partnership with Lotame, the technology company that makes data easier to use for digital marketers, to expand audience data across its product suite in EMEA. Using audience data from the Lotame Data Marketplace, FreeWheel says it will be able to enhance addressable audiences […]
Leading industry participants Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic, in association with The Project X Institute (PXI), have announced the launch of the European Addressable Media Initiative, focused on supporting the development of addressable media in Europe. They will work collaboratively across the media and advertising ecosystem to help European advertisers, agencies […]
Lotame, a global provider of data enrichment solutions to drive customer insights, has released findings from its report titled Beyond the Cookie: The Future of Advertising for Marketers & Publishers. Conducted in December 2020, the report surveyed 200 US senior decision-makers in digital media and marketing to determine how these organisations are planning for the […]