Advanced Television

luke littler

Survey: Littler boosts interest in darts dates

People are dart-ing into romance this month thanks to the ‘Luke Littler effect’, with 53 per cent of individuals eager to take on their date at a game of darts for a first-date activity. Littler helped attract a record darts audience for Sky Sports over the festive period. Now, a survey by Sky Sports has […]

February 2, 2024

Luke Littler to make FTA TV debut on ITVX

Luke ‘The Nuke’ Littler, the teenage darts sensation and breakout star from the most recent PDC World Darts Championship, in which he entertained millions across the country in becoming the tournament runner-up, can be seen live in action on free to air television this January on ITVX. Littler has been announced as one of the […]

January 10, 2024By Nik Roseveare

Sky Sports pulls record audience for World Darts final

A record audience of over 4.8 million people tuned in to watch 2024 PDC World Darts Championship final on January 3rd, making it the most watched darts event ever on Sky and NOW. A peak audience of 3.71 million watched Luke ‘Cool Hand’ Humphries claim his first ever World Darts Championship title after defeating teenage […]

January 4, 2024By Nik Roseveare