Advanced Television

Max Verstappen

Ride to thrive

Full Disclosure: I write this piece without any pretence to journalistic objectivity. I ride a motorcycle, l love to do it, and I am a huge fan of motorcycle racing. Therefore, I wish Liberty Media all the best with their acquisition of Dorna, the organiser behind MotoGP and World Superbikes. MotoGP is the top, prototype […]

April 2, 2024

Netherlands: Talpa Network’s SBS9 rebrands as Viaplay TV

Viaplay Group and Dutch media company Talpa Network have agreed a linear TV partnership in the Netherlands. Starting April 5th, Talpa Network’s SBS9 linear TV channel will be rebranded as Viaplay TV, and will show selected content from the Viaplay streaming service’s portfolio of sports. Viaplay TV’s first live broadcast will be the second free […]

April 2, 2024

Netherlands: F1 TV Pro on Viaplay

Viaplay Group and Formula 1 have entered a strategic partnership in the Netherlands that will see Viaplay customers able to access F1 TV Pro as part of their Viaplay subscriptions, alongside Viaplay’s Formula 1 coverage and full live sports line-up including Premier League football, PDC darts and more. The agreement covers the 2024 FIA Formula […]

September 29, 2023

Singapore: StarHub renews F1 rights

StarHub has  secured the broadcasting rights for the 2023 FIA Formula One World Championship through beIN Sports. ​StarHub’s Sports+ customers in Singapore will be able to continue watching all the F1 action via beIN Sports on channel 213. The new season flagged off on March 5th with the Bahrain Grand Prix which was won by Red Bull Racing’s Max Verstappen. […]

March 6, 2023

IMG wins F1 rights deal

Sports, events and talent management company IMG has secured in-ship and inflight rights to broadcast the next three seasons of the FIA Formula One World Championship on Sport 24 and Sport 24 Extra. In a deal through to 2025, the IMG-owned and operated channels will broadcast over 150 hours of live coverage plus highlights from […]

March 1, 2023By Colin Mann

Max Verstappen signs with EA Sports

Interactive sports entertainment specialist Electronic Arts has signed a partnership with back-to-back Formula 1 World Champion Max Verstappen. The agreement will see the Oracle Red Bull Racing driver collaborate with the brand to create content across the EA Sports portfolio. The deal also includes sponsorship with Verstappen for the 2023 season, with EA Sports branding […]

February 6, 2023By Colin Mann

ESPN: F1 2022 season sets US viewership records

The 2022 Formula 1 World Championship season has ended as the most-viewed ever on US television, beating a record that was set just last season. The season averaged 1.21 million viewers per race across ESPN, ESPN2 and ABC, a 28 per cent increase over the previous US television record of 949,000 average viewers that was […]

November 24, 2022

Sky, F1 extend partnership

Sky has announced a new multi-year extension of its broadcast partnership with Formula 1, cementing Sky as the official broadcaster of the sport in all Sky markets. Sky UK & Ireland will remain the exclusive home of F1 until 2029, having first entered partnership with the sport in 2012. Sky Germany and Italy will retain […]

September 30, 2022By Colin Mann

Verstappen in Viaplay partnership

Reigning Formula 1 World Drivers’ Champion Max Verstappen and streaming service Viaplay have agreed a multi-year partnership that will see the driver feature in exclusive content for Viaplay viewers. Fans will be able to stream unique documentary programming in which Verstappen reveals the secrets to conquering Formula 1’s toughest circuits, along with glimpses into his […]

January 10, 2022By Colin Mann

ESPN2 record audience for Bahrain GP

The 2021 Formula 1 season started with a down-to-the-wire race for the win and a strong television audience on ESPN2. The Formula 1 Gulf Air Bahrain Grand Prix on March 28th attracted an average audience of 879,000 fans, a viewership larger than all of the F1 races run during the pandemic-shifted 2020 season. The race […]

March 31, 2021By Colin Mann