Cadent, the independent platform for advanced TV advertising, has announced that Aperture Viewer Graph, its patented technology for bridging connected devices and households, continued to grow its coverage during Q1 2022. Purpose-built for the dynamic world of TV advertising, Aperture Viewer Graph supports precision audience targeting, deep audience insights, and transparent measurement and attribution solutions. […]
Leading industry participants Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic, in association with The Project X Institute (PXI), have announced the launch of the European Addressable Media Initiative, focused on supporting the development of addressable media in Europe. They will work collaboratively across the media and advertising ecosystem to help European advertisers, agencies […]
Neustar, a global information services and technology company, has released a report from the Neustar International Security Council (NISC) which explores the rise in DNS security threats over the Christmas period. With more people shopping online than ever before amid the pandemic, 78 per cent of cybersecurity professionals said they expect to see an increase […]