Advanced Television

NRG

Survey: Do streamers go to the cinema?

Roku and National Research Group (NRG) have released survey findings that shed light on the relationship between TV streaming and the cinema experience. The results are an in-depth study of the moviegoing habits of streaming viewers. Over the past decade, TV streaming has expanded dramatically – and streaming is now the default way that many […]

September 13, 2024

Research: SVoD subs weather cutbacks

From Netflix and Spotify to HelloFresh and Bumble, subscription services have become an indispensable part of many consumers’ lives, notes research firm NRG. In fact, 51 per cent of consumers say that subscriptions now make up a “significant” portion of their monthly spending, according to its report, The Subscription Economy Grows Up as Consumers Cut Back. […]

October 10, 2022