C-Screens, the UK TV Out-of-Home (TVOOH) broadcaster, has successfully completed its audit process with RSMB. This compnay says this milestone “marks a significant step forward for the entire media sector, bringing parity between the planning, execution, and measurement of TV and TVOOH experiences, and a genuine new environment for premium brand advertisers”. In an industry […]
Adomni, a player in programmatic digital out-of-home (DOOH) advertising, and Kochava, the real-time data solutions company for omni-channel attribution and measurement, have announced a new partnership: Outside In by Adomni. This innovative programme empowers advertisers running connected TV (CTV) campaigns to enhance results with new retargeting capabilities from audiences exposed to video ads in the […]
The UK is forecast to maintain its position as the leading entertainment and media market in Europe over the next four years according to PwC’s Global Entertainment & Media (E&M) Outlook 2023-2027. UK E&M revenue is expected to reach £85 billion (€99.1bn) in 2023 with growth forecast at a compound annual growth rate of 4 […]
Chicken Soup for the Soul Entertainment has announced that Crackle Connex, the company’s sales platform, has signed to become a member of Geopath, the not-for-profit organisation that provides the industry standard audience metrics for out-of-home (OOH) advertising. Crackle Connex will begin using Geopath data to understand audience targeting, audience measurement, and return on ad spend […]
Media inflation is driving up the cost of advertising across channels, with TV most affected, according to an analysis by WARC Media. The latest Global Ad Trends report finds that, globally, TV CPMs (cost per thousand) have increased 31.2 per cent since 2019 – the steepest incline in more than two decades – and are […]
Marking its third major acquisition in 14 months, real-time TV measurement company iSpot is expanding its cross-platform viewing verification capabilities through the acquisition of Tunity, the TV-viewing solutions and analytics company that measures consumer viewing habits in public locations nationwide. In Tunity, iSpot says it picks up an innovative company with network and brand adoption […]
There was a significant drop in the correlation between how the younger and older generations spent their time with commercial media during lockdown 2020, highlighting the need to deploy diverse media plans, according to the findings a new TouchPoints report from the Institute of Practitioners in Advertising (IPA). The report, Making sense. The commercial media […]