Advanced Television

OOH

Analysis: Global TV media costs soaring

Media inflation is driving up the cost of advertising across channels, with TV most affected, according to an analysis by WARC Media. The latest Global Ad Trends report finds that, globally, TV CPMs (cost per thousand) have increased 31.2 per cent since 2019 – the steepest incline in more than two decades – and are […]

August 5, 2022

iSpot acquires Tunity

Marking its third major acquisition in 14 months, real-time TV measurement company iSpot is expanding its cross-platform viewing verification capabilities through the acquisition of Tunity, the TV-viewing solutions and analytics company that measures consumer viewing habits in public locations nationwide. In Tunity, iSpot says it picks up an innovative company with network and brand adoption […]

March 3, 2022

Report: Media another growing generational divide

There was a significant drop in the correlation between how the younger and older generations spent their time with commercial media during lockdown 2020, highlighting the need to deploy diverse media plans, according to the findings a new TouchPoints report from the Institute of Practitioners in Advertising (IPA). The report, Making sense. The commercial media […]

February 9, 2021