Advanced Television


Research: Mexican viewers back AI dubbing over subtitles

The world’s biggest entertainment distributors could win over millions of TV viewers currently swerving non-domestic content by deploying AI dubbing, new research suggests. A YouGov poll of 1,002 Mexican adults found that more than half (58 per cent) preferred watching content localised with AI dubbing over a subtitled equivalent, with the strongest preference displayed by […]

March 6, 2023

Fremantle partners with Papercup

Fremantle, a specialist in creating, producing and distributing films, documentaries and broader entertainment content, has announced its partnership with UK artificial intelligence start-up, Papercup. The two-year deal will see Papercup localise hundreds of hours of video entertainment content from Fremantle’s catalogue of talent shows into Arabic. This content – from world-renowned Fremantle formats including Idols, […]

January 31, 2023

Jamie Oliver partners with AI dubbing firm

The Jamie Oliver Group has announced its partnership with artificial intelligence start-up, Papercup to localise Jamie Oliver’s high-performing YouTube content for Spanish, German and Brazilian Portuguese-speaking audiences. The partnership intends to bring Jamie Oliver’s content to people around the globe on newly created Spanish and German YouTube channels. Brazilian audiences, who are already able to […]

December 6, 2022

Bloomberg Media partners with Papercup

Bloomberg Media, the business and financial information and news player, has announced its partnership with UK artificial intelligence (AI) start-up, Papercup, to localise hundreds of hours of video content through AI dubbing on YouTube for Spanish-speaking audiences in Latin America and the US. The partnership will feature AI used to translate and dub Bloomberg’s global […]

November 15, 2022

Papercup announces $20m Series A funding.

Papercup, a UK artificial intelligence start-up, has set an ambitious goal of bringing human emotion to AI dubbing services, as it receives a $20 million (€18.6m) Series A investment round. The company intends to use the funding to make global video content watchable in any language through emotive and realistic synthetic voices and AI dubbing. […]

June 9, 2022