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PlayOn, MediaRadar streaming data deal

Advertising intelligence company MediaRadar and streaming video recording platform specialist PlayOn have agreed a partnership that will see MediaRadar use data derived from video captured via PlayOn to enhance its streaming media advertising analytics and insights products. MediaRadar summarises OTT data covering overall and category trends in ad spend across the leading ad-supported streaming video […]

April 6, 2023

Tappx acquires PlayOn

Tappx, an AdTech company powering advertising solutions for mobile, desktop, and OTT/CTV, has acquired PlayOn Content, a fast-growth video generation and monetisation platform. The acquisition will create a platform for global publishers which can generate, display and contextually monetise video content. PlayOn Content supports media publishers to maintain video inventory using its proprietary video players. […]

September 21, 2021