Recurly, the subscription management and billing platform, has announced the appointment of Lina Tonk as Chief Marketing Officer (CMO) to its executive leadership team. As the CMO at Recurly, Tonk leverages a wealth of experience building customer- and partner-centric teams, amplifying brand exposure, and delivering growth at scale. Recurly says that, at a time when […]

After streaming media subscriptions skyrocketed in 2020 as consumer behaviour shifted dramatically during a global pandemic, the industry is normalising with sustained and steady growth, according to benchmarking data from subscription management and billing platform Recurly. Recurly’s report, Recurly State of Subscriptions: Media and Entertainment, found that the digital media and entertainment industry experienced a […]

Netflix added a better-than-expected 13.1 million subscribers in Q4 2023 as it comfortably maintained its status as the world’s leading streaming service. At year end, Netflix reported 260.28 million total subscribers globally. Revenue in the quarter grew 12 per cent year on year to $8.83 billion (€8.1bn). In a letter to shareholders, the company said: […]

Subscription management and billing platform Recurly’s 2024 State of Subscriptions report finds that subscriber fatigue is overestimated, with growth continuing to be strong. Noteworthy Trends Subscriber fatigue is overestimated—growth continues to be strong. Data shows that while acquisition rates and free trial conversions went down—correlated to a market-wide reduction of acquisition spend and ‘growth at […]

Findings from subscription management and billing platform Recurly suggest that UK consumers have an appetite for subscription services, but are demanding in their criteria for continued loyalty. The company’s report, State of Subscriptions: What Consumers Want, explores consumer subscription spend and trends across key markets. Despite the cost-of-living crisis, the data paints a positive picture […]

Recurly, a direct-to-consumer subscription management and recurring billing platform, has released its 2023 State of Subscriptions report, based on data from more than 2,200 Recurly merchants that support more than 55 million active monthly subscribers around the globe. Subscriber retention remains a primary focus area for subscription-based businesses. Given that churn rates are a reflection […]

Subscription gifting is primed to soar for the holidays. According to a survey conducted by Recurly, a subscription management and billing platform, this holiday season will be big for businesses with gift subscriptions, with 63 per cent of consumers reporting they would consider giving subscriptions as a gift and 70 per cent interested in receiving […]