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Recurly appoints Tonk as CMO

April 23, 2024

Recurly, the subscription management and billing platform, has announced the appointment of Lina Tonk as Chief Marketing Officer (CMO) to its executive leadership team.

As the CMO at Recurly, Tonk leverages a wealth of experience building customer- and partner-centric teams, amplifying brand exposure, and delivering growth at scale. Recurly says that, at a time when it is leading the transformation of the customer subscription industry – from digital media and entertainment to consumer goods and software – Tonk’s appointment accelerates the company into its next phase of growth.

“We’re thrilled to welcome Lina to the Recurly team,” said Joe Rohrlich, CEO at Recurly. “Her purpose and passion for nurturing growth with a people-first mentality make her a perfect addition to the team. With Lina’s leadership, I am certain we will reach our next stage of growth, keeping our customers and subscriber experience top of mind. We have a terrific platform built for scale and a growing market need for our leadership. It is an exciting time at Recurly.”

In her role, Tonk will lead a high-growth marketing organisation, driving the company’s go-to-market strategy, demand generation, product marketing, brand expansion, and advocacy. She will actively contribute to its global market expansion and platform offerings, anticipating and integrating future business needs.

“From the moment I met with Recurly, I knew there was something extraordinary about the company,” said Tonk. “The innovation Recurly is bringing to the subscription industry—including the recent benchmark intelligence—is unmatched and it’s a privilege to join forces with this team. I’m excited to amplify the brand and be instrumental in transforming experiences for our customers and their subscribers. Recurly not only grows subscription businesses, but also creates impactful connections between companies and their subscribers. I’m eager to contribute to the company’s mission to grow customer recurring revenue faster, smarter and stronger.”

Most recently, Tonk was Chief Experience Officer and Chief Marketing Officer at isolved, a specialist in the human capital management industry and, like Recurly, is part of the Accel-KKR portfolio of companies.

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