Utiq, the European AdTech company with a Telco-powered first party identifier, that harnesses Authentic Consent to enable responsible digital marketing, has announced the integration of its Authentic Audiences solution with Equativ, the independent platform. This first feature-enabled SSP integration for Utiq means their Authentic Audiences are now available via Equativ’s Buyer Connect curation platform, enabling […]
At the forefront of digital culture lies online customer reviews – and their role in consumer decision-making processes across industries – have become an integral component of consumer behaviour. From purchasing goods or booking services to selecting destinations and vacation spots, real people’s reviews play an integral part in shaping perceptions and choices; therefore, in […]
More players are bidding for La Liga’s TV rights, intensifying competition and threatening to increase the price as the deadline to submit offers arrives. As expected, Telefónica and Mediapro will take part in the bidding process along with new bidders including DAZN and Relevant, and possibly Amazon. Relevant is reportedly offering €1 billion for each […]