Advanced Television


Data: Retail, QSRs top digital audio ad spend in Q1

Thanks to digital audio, according to eMarketer, the overall audio advertising market is set to expand. Consequently, marketers are expected to invest $17.6 billion (€16.2bn) in audio advertising this year, with that number projected to reach $18.4 billion by 2028. But, where are the ad dollars coming from to support this growth? To find out, […]

June 6, 2024

Retailer site ads to surpass TV by 2028

The global advertising revenue from retailer-owned e-commerce sites, aka retail media, is growing so is forecast to exceed television revenue by 2028. GroupM, the world’s biggest media buyer, said it expects advertising revenue from retail media channels will grow 9.9% to reach $125.7 billion in 2023 and will surpass television revenue in 2028, when it […]

June 12, 2023