Advanced Television


DAZN closing in on BT Sport

DAZN, the sports streaming service, is close to agreeing a deal to acquire BT Sport in an estimated $800 million (€698m) transaction that will give it access to valuable Premier League and UEFA Champions League matches, as well as a host of other sports rights including WWE, UFC and Premiership Rugby. A deal could be […]

January 13, 2022

Little Dot Studios unveils Little Dot Sport

Digital content agency and media network Little Dot Studios has announced the creation of the Little Dot Sport label following accelerated client, staff and financial growth throughout 2021 and a Sport Industry Agency of the Year nomination. Little Dot Sport already boasts a client roster of 28 retained clients including Formula E, the England & […]

January 13, 2022

Premier Sports on Amazon Prime Channels

Premier Sports and Amazon have agreed a distribution deal that will see all five channels under the Premier Sports umbrella made available to residential customers on Prime Video Channels in the UK – Premier Sports 1, Premier Sports 2, LaLigaTV, FreeSports and BoxNation. Amazon Prime members can access all five channels as an add-on subscription […]

December 13, 2021

Gallagher and Premiership Rugby sponsorship renewal

Premiership Rugby and Gallagher have announced a multi-year renewal of their existing partnership. Gallagher, one of the world’s largest insurance brokerage, risk management and consulting services companies, has reaffirmed its commitment to the sport as the official title partner to elite rugby’s most competitive league. The partnership extension builds on its first four years of […]

December 6, 2021

Super League on Channel 4

Live Super League will be broadcast on free-to-air television for the first time in its 26-year history on Channel 4. The initial two-year partnership will see ten live Betfred Super League matches air on Channel 4 each season. Channel 4’s Super League coverage starts on February 12th 2022 when eight-time Champions Leeds Rhinos host Warrington […]

November 29, 2021

IABM appoints Jones as Head of Digital

IABM, the international trade association for the broadcast & media industry has announced the appointment of Callum Jones to the position of Head of Digital. Jones is tasked with carrying forward IABM’s digital-first mission across all its platforms. Jones began his career working across a variety of digital platforms at betting and gaming giant, William […]

November 1, 2021

APO Group, SABC sports content partnership

APO Group, the Pan-African communications consultancy and press release distribution service, has announced a multi-year strategic partnership with the South African Broadcasting Corporation (SABC), providing the public broadcaster with sports content from the whole of Africa. SABC is South Africa’s national broadcaster. It broadcasts across 19 radio stations (AM/FM) and six television channels, and is […]

October 26, 2021

BBC extends Six Nations audio rights

BBC Radio will continue to broadcast the men’s Six Nations Championship between 2022-2025, following an agreement between the BBC and tournament organisers. As per previous years, every home nation game throughout the competition will be broadcast live on BBC Radio 5 Live or 5 Live Sports Extra, with all commentaries also available on BBC Sounds […]

October 21, 2021

Prime Video unveils slate of new sports content

At the Prime Video Presents Sport 2021 showcase in London, Amazon Prime Video unveiled new updates and announcements across its premium live sports, films and TV series, featuring some of the biggest names in UK sport, including Nicola Adams, Thierry Henry and Wayne Rooney. The line-up of on-air talent and key broadcast details for the upcoming […]

October 12, 2021

Premier Sports home of Monday Night Rugby League

The Betfred Championship will have a new home from 2022, as the RFL has confirmed a two-year broadcast partnership with Premier Sports. Under the partnership, Premier Sports will provide live and exclusive coverage from the start of the season in early 2022 to the Play-Offs in the autumn culminating in the Million Pound Game – […]

October 7, 2021