At One22, NBCUniversal’s second annual local-to-global developer conference, the company laid out its vision for industry interoperability and cross-platform activation with new partner integrations and enhancements and updates to the company’s One Platform technology stack. Specifically, NBCUniversal says it is fully enabling programmatic buying on streaming platform Peacock and enabling programmatic guaranteed activation of NBCUnified […]

CRM specialist Salesforce and cloud platform AWS have uunveiled an offering that they say combines high-quality video streaming technology with unique viewer data and feedback analysis tools to help content distributors deliver more scalable, personalised viewer experiences. “Attracting and retaining a diverse audience while delivering consistent, high-quality video is one of the key challenges content […]

SnapLogic, provider of its Intelligent Integration Platform, has been supporting ITV as it undertakes a new digital transformation project that will allow it to better distribute shows and content around the world. ITV creates, owns, and distributes content on multiple platforms globally with over 46,000 hours of content in their catalogue. After deploying SnapLogic as […]

Join a free webinar to learn from in depth case studies about digital transformation in the media and entertainment industry. Presented by Salesforce and hosted by Advanced-Television, this fifty-minute event will address: What is the effect of the pandemic on media companies? What is the future of devices and technologies like AR and VR? What […]