Setplex: 4 critical CRM features for OTT businesses
Subscribers are the lifeblood of an OTT site. Marketing to subscribers, acquiring new subscribers, processing payments, analysing performance, reducing churn and help desk/support are at the core of an OTT operation. There are tons of Customer Relationship Management (CRM) platforms to help to get the job done, but in order to maximise efficiency and have […]