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Strategy Analytics

Forecast: Metaverse device installed base at 100m in 2024

As investment in the metaverse grows, ownership of dedicated metaverse devices (VR and AR headsets) is set to surge. The Strategy Analytics Metaverse, Augmented and Virtual Reality (MAV) report, Metaverse Device Forecast 2014-2027, predicts the installed base to double by 2024, from 50 million today. The report author, Executive Director David MacQueen, commented: “Growing investment in […]

September 28, 2022

Report: Consumer AR device market triples from 2020-21

The AR device market has so far been dominated by enterprise devices. Although AR has proven popular with consumers on smartphones with breakout hit apps such as Pokémon GO and Snapchat, consumer devices have yet to reach the mainstream. But there are encouraging signs – Strategy Analytics latest report, titled Has Consumer AR finally arrived? […]

August 15, 2022

Report: 4G key to unlocking value in Sub-Saharan Africa

Sub-Saharan Africa represents one of the last major growth regions globally for mobile services, forecast to contribute 29 per cent of global subscription growth this decade, according to research from Strategy Analytics. The report, Sub-Saharan Africa Wireless Market Outlook: Operator Growth Strategies, highlights 4G as a major priority for SSA operators in the medium term, […]

May 18, 2022

Forecast: Global Smart TV ownership to top 50% by 2026

Strategy Analytics reports that more than 665 million homes worldwide owned a Smart TV at the end of 2020. This equates to 34 per cent of global households, a figure that is set to rise to 51 per cent by 2026 when Smart TV ownership will reach 1.1 billion homes. Sales of Smart TVs grew […]

July 26, 2021By Chris Forrester

Forecast: Spending on smart home solutions to soar

Global consumer spending on smart home solutions is set to grow to $123 billion (€104bn) in 2021 after declining in 2020 due to the economic impact of Covid-19 according to research published in Strategy Analytics’ 2021 Global Smart Home Forecast. Strategy Analytics forecasts global consumer spending in 2021 on smart home products and services will […]

July 7, 2021

Report: Ecosystem approach and 5G will maximise AR market

A Strategy Analytics’ and Huawei’s white paper shows that key features of 5G networks including Guaranteed Bit Rates, Latency, Accurate Positioning and Mobility will impact AR. The report, titled AR Insight and Application Practice, says Edge computing and storage is also essential to deliver the full benefits of AR. David MacQueen, Executive Director of the […]

June 22, 2021

Report: Q1 tablet sales up 44%

Lockdown measures around the globe have led to more demand for tablets than can be met right now, according to a report by Strategy Analytics. Apple, Samsung, Lenovo and Amazon all posted strong tablet results in Q1 2021 as Covid has reshaped how consumers spend time and where they get work done. Tablets are now […]

April 29, 2021

Report: Apple developing combined STB/HomePod

In a move that would boost its presence in the smart home space, Apple is working on a product that would combine an Apple TV set-top box with a HomePod speaker and include a camera for video conferencing through a connected TV and other smart home functions, according to Bloomberg. Other capabilities would include standard […]

April 13, 2021

Forecast: 72m 8K TV households by 2025

Global 8K TV household adoption will begin to build momentum over the next few years, reaching 72 million households by 2025, according to Strategy Analytics. Following a slower than expected 2020 when just under 350 thousand 8K TVs were sold globally, Strategy Analytics’ forecasting models indicate sales of more than 1 million 8K TVs in […]

April 8, 2021

Telco buyers reveals most influential analysts

A report on the most influential analyst house – featured as part of an independent survey commissioned by B2B technology PR agency CCgroup, produced in collaboration with Sapio Research – placed the top three as: 1. Strategy Analytics 2. Gartner 3. Juniper Research The new report surveyed over 100 technology buying decision makers across ten […]

March 31, 2021