Advanced Television

Strategy Analytics

Data: 30% of UK use Samsung’s Tizen Smart TV platform

Nearly a third of UK households now connect at least one TV to the internet using Samsung’s Tizen smart TV platform, according to data from Strategy Analytics. According to the report, The Complexities of the Multi-Device Connected TV Household, the Samsung platform holds a clear lead over platforms operated by Amazon, Sony and LG, and […]

March 24, 2021

Research: Tizen widens gap as leading smart TV platform

Samsung’s Tizen smart TV streaming platform further extended its lead in 2020 as the number of Tizen devices in use worldwide increased by 21 per cent year-on-year to 162.3 million, according to research from Strategy Analytics’ TV Streaming Platforms service. Strong growth was also seen in Google’s Android TV (+42 per cent), Roku TV OS (+40 […]

March 17, 2021

Research: Amazon tops connected TV device sales

Global sales of connected TV devices soared to a new record in Q4 2020, reaching 109.1 million units, according to research from Strategy Analytics’ TV Streaming Platforms service. According to the report, Amazon became market leader for the first time with sales of 13.2 million devices and a market share of 12.1 per cent. Samsung […]

March 10, 2021

Report: Consumer electronics revenues up 7% in 2020

Strong demand for home computers, tablets and games consoles helped consumer electronics trade revenues reach $358.5 billion (€299bn) in 2020, an increase of 7 per cent over 2019, according to the research from Strategy Analytics. According to the report, Global Consumer Electronics Market Forecasts 2014-2024, shipments of home computers and tablets rose 11 per cent […]

February 4, 2021

Forecast: Smartphone replacement cycle to shorten

According to research from Strategy Analytics, the average smartphone replacement cycle in Western Europe will shorten from 40 months in 2020 to 33 months by 2025. Improving economic conditions after the Covid pandemic and cheaper 5G models will encourage European consumers to upgrade their old smartphones more often. Boris Metodiev, Associate Director, at Strategy Analytics, […]

January 11, 2021

Analysis: Record growth for SVoD subs

The continued strength of the video streaming market is confirmed by the latest analysis from Strategy Analytics’ TV and Media Strategies research. The report, Q3 2020 Global VOD Service Competitor Review, found that the annual increase in global SVoD subscriptions in Q3 2020 reached 217.6 million, the highest ever, beating the previous record of 211.7 […]

December 17, 2020

Research: Western Europe leads 5G smartphone sales

According to the latest research from Strategy Analytics, three Western European nations are leaders in terms of 5G as a proportion of total smartphone sales in 2020. Ville-Petteri Ukonaho, Associate Director at Strategy Analytics, said: “In terms of sheer volumes China and the US lead in 5G smartphone sales. But in key Western European markets, […]

October 23, 2020

Research: 5G smartphone sales will hit 250m in 2020

According to research from Strategy Analytics, global 5G smartphone sales will surge 1,300 per cent to a record 250 million units in 2020. Apple iPhone, Huawei, and Samsung are driving the 5G smartphone market higher this year. Ville-Petteri Ukonaho, Associate Director at Strategy Analytics, said: “We forecast global 5G smartphone sales to soar 1,300 per […]

October 9, 2020

Forecast: Pandemic to boost mobile content spend 28%

Covid-19 will boost worldwide revenue on content consumed on mobile phones by 28 per cent in 2020 according to Strategy Analytics’ Global Mobile Media Forecast: 2015-2025 report. Stay-at-home guidance issued by governments as result of the pandemic has stimulated an increase in spending within mobile games and mobile apps, as consumers have been forced to […]

October 7, 2020

Research: TV streaming devices reach 1.1bn

The global population of TV and video streaming devices has now exceeded 1.1 billion, according to the latest analysis from Strategy Analytics’ TV Streaming Platforms service. The research, which tracks quarterly deployments of TV and video streaming devices across 27 major countries, finds that Samsung is the leading brand, with 14 per cent of devices […]

September 3, 2020