Advanced Television

streaming TV

Study: Streaming UK’s most-watched form of TV

Sell-side ad platform Magnite’s latest research study, Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in the EU5, which delves into how consumer attitudes and viewing habits are reshaping the streaming landscape, finds that streaming TV, which comprises television content streamed via the Internet on any device, is now the most-watched form of TV […]

March 21, 2023